Plans that scale with your automation
Start at $15 a month and move up as your automation grows. Annual billing saves 12%.
Starter
For teams getting started with essential HubSpot automation.
$15/mo
per month
Up to 500 executions/month
Key inclusions
- Send Webhooks
- Basic Data Formatting
- 60 requests/minute
- 7-day log retention
- Email support
Most PopularGet Started
Pro
For growing teams that need custom logic and more control.
$99/mo
per month
Up to 5,000 executions/month
Everything in Starter, plus
- Run Custom Code
- Hash and Encrypt
- Association Management
- Date Calculations
- Retry logic and failure alerts
- 10 encrypted secrets, 25 snippets
Enterprise
For advanced CRM automation and high-volume workflows.
$249/mo
per month
Up to 25,000 executions/month
Everything in Pro, plus
- Advanced Data Formatting
- Duplicate Management
- Line Item Management
- Phone Number Validation
- Transform and Map Data
- Scheduled runs and advanced analytics
- 25 secrets, 90-day logs
Compare every feature
Everything each plan includes, side by side.
| Usage | Get Started | Get Started | Get Started |
|---|---|---|---|
| Executions / month*Total workflow action runs included each billing month. Unused executions do not roll over to the next month. | Up to 500 | Up to 5,000 | Up to 25,000 |
| Rate limit (per minute)Maximum number of action executions processed per minute. | Up to 60 | Up to 120 | Up to 300 |
| Execution timeoutMaximum time a single action can run before it’s stopped. | Not included | 10s | 30s |
| Workflow actions | |||
|---|---|---|---|
| Send WebhookSend record data to any external URL or API from a workflow. | |||
| Data FormattingClean and format text, numbers, and names (Advanced adds complex rules and patterns including Regex matching). | Basic | Basic | Advanced |
| Run Custom CodeWrite and run your own JavaScript inside a workflow step. | Not included | ||
| Hash and EncryptHash or encrypt property values before storing or sending them externally. | Not included | ||
| Duplicate ManagementFind and merge or flag duplicate records automatically. | Not included | Not included | |
| Association ManagementCreate, update, or remove associations between records. | Not included | ||
| Manage Line ItemsAdd or update line items on deals. | Not included | Not included | |
| Date CalculationsAdd or subtract time, calculate differences, and format dates. | Not included | ||
| Phone Number ValidationValidate and standardize phone numbers into a consistent format. | Not included | Not included | |
| Transform and Map DataReshape data and map values between properties or systems. | Not included | Not included | |
| Retry logicAutomatically retry failed actions so temporary errors don’t break workflows. | Not included | ||
| Failure alertsGet notified when an action fails so you can fix it quickly. | Not included | ||
| Scheduled runs (no workflow needed)Run actions on a schedule. | Not included | Not included |
| Code and secrets | |||
|---|---|---|---|
| Secrets (encrypted)Store API keys and credentials securely for use in your code. | Not included | 10 | 25 |
| Reusable snippetsSave code once and reuse it across multiple workflows. | Not included | 25 | Unlimited |
| Curated libraries (axios, lodash, dayjs, crypto, form-data)Use popular pre-installed libraries (axios, lodash, dayjs, crypto, form-data) in your code. | Not included | ||
| System snippet library, clonableStart from ready-made code templates you can copy and customize. | Not included |
| Observability and support | |||
|---|---|---|---|
| Log retentionHow long execution logs are kept for review and debugging. | 7 days | 30 days | 90 days |
| AnalyticsUsage and performance insights (Advanced adds deeper breakdowns and trends). | Basic | Basic | Advanced |
| SupportHow to reach our team for help. |
| Security | |||
|---|---|---|---|
| AES-256 encrypted secretsSecrets are encrypted at rest using AES-256. | Not included | ||
| Signed and verified requestsEvery request is signed and verified to confirm it’s genuine and unaltered. |
*Add on executions available at $10 per 5,000 executions from Pro Plan.
Pricing questions
Each time one of your workflow actions runs on an enrolled record, that is one execution. The monthly counter resets at the start of each billing period.
You get usage alerts as you approach your limit, so there are no surprises. You can upgrade anytime, or move to the Enterprise plan for higher volume.
Yes. Annual billing saves 12% versus paying monthly. Use the toggle above to see the annual per-month price for each plan.
Absolutely. Upgrade or downgrade anytime. Plans are month to month with no lock-in, and your snippets and secrets carry over.
No. AuPerate gives you custom code, webhooks, data formatting, and encryption directly in workflows without a Data Hub subscription, at a fraction of the cost.
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