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Your Workflows. Your Rules.
More Possibilities.

Go beyond standard HubSpot automation. Execute JavaScript, connect external APIs, transform CRM data, and securely handle sensitive information, all within the workflows you already use.

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Capabilities

Everything Your Workflows Need to Do More

Run Custom Code
Run Custom Code

Write JavaScript inside HubSpot workflows

Execute sandboxed JavaScript on any workflow enrollment with encrypted secrets, saved snippets, five inputs and five outputs. The escape hatch for every automation HubSpot cannot express natively.

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Send Webhook
Send Webhook

Call any API from a workflow, with retries

Send an HTTP request to any URL with your choice of method, headers and templated body, then map the JSON response back into workflow outputs. Automatic retry on timeouts and server errors.

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Format Data
Format Data

Clean, convert and compute values, including phone numbers

Twenty operations on text, numbers, dates and phone numbers, plus a custom formula mode. The everyday cleanup tool: uppercase, trim, round, currency, date math, phone normalization and more.

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Hash and Encrypt
Hash and Encrypt

Protect sensitive values inside workflows

Hash, encrypt, encode or decode any value: SHA-256, SHA-512, SHA-1, MD5, HMAC-SHA256, AES-256 encryption and decryption, and Base64. Keyed operations use a secret you control.

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Associate Records
Associate Records

Connect any record to any other, one to one or one to many

Associate the enrolled record with contacts, companies, deals, tickets or custom objects. Find targets by matching a property value, by record ID, or by email domain. Apply association labels, including your custom labels, and remove associations just as precisely.

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Merge Duplicates
Merge Duplicates

Rules-based dedupe with a safe preview mode

Find records duplicating the enrolled one by phone, by any property, or with advanced AND/OR rules with normalizers, then merge them into the survivor you choose. Preview mode reports what would merge without touching a record.

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Manage Line Items
Manage Line Items

Add, update and remove deal line items from workflows

Operate on the enrolled deal’s line items without opening the deal: add a line item, update every line item or only those matching a filter, or remove them selectively.

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Clone Record
Clone Record

Duplicate records with full control over what carries over

Create a copy of the enrolled record, including custom objects. Copy every writable property or pick exactly which ones from a live multiselect, rename the clone, and optionally carry its associations over.

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Specialized actions

Purpose-built tools for sharper automations

Date Calculator

Add or subtract days, weeks, months or years from any date property, or rewrite a date into another format, including Unix timestamps. The result lands in the property you choose.

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Transform and Map Data

Six record-level transformations behind one selector: map values between picklists, concatenate or split properties, extract with regular expressions, normalize domains, and pull values out of JSON payloads.

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Browse every use case

All the automation patterns across the ten actions, filterable by what your team does.

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See it in action

A Familiar Workflow Action. With More Power.

Workflow inputs go in, your logic runs, and the outputs map straight back onto the record.

Workflow inputs
  • Deal · enrolled record
  • Property values
  • Encrypted secrets
AuPerate action
  • Any of the ten actions
  • Run Custom Code, Send Webhook
  • Merge, Associate, Clone, Line Items
  • Format, Transform, Dates, Crypto
Workflow outputs
  • Mapped properties
  • Success / error state
  • Console output
Why AuPerate

Built for the Way You Work

Native HubSpot experience

Add actions to the workflows you already use. No external platform, no context switching.

Reusable automation

Use saved snippets and secrets to simplify repeated configurations across workflows and accounts.

Designed for security

Encrypted secrets, per-account isolation, and controlled code execution at every step.

FAQ

Questions about AuPerate

Ten programmable workflow actions: Run Custom Code, Send Webhook, Format Data, Hash and Encrypt, Associate Records, Merge Duplicates, Manage Line Items, Clone Record, Date Calculator, and Transform and Map Data. They appear in the HubSpot workflow editor alongside the native actions.
No. AuPerate works with any HubSpot account that has workflows. It delivers custom code, webhooks, data formatting and encryption without an Operations Hub Professional or Data Hub subscription.
Yes. Every action except Manage Line Items reads the enrolled record type from the workflow, so contacts, companies, deals, tickets and custom objects are all supported. Manage Line Items is deal specific by nature.
Create an account, connect your HubSpot portal through the standard OAuth install, and the actions appear in your workflow editor immediately. No code deployment or infrastructure is required.
Each time one of your workflow actions runs on an enrolled record, that is one execution. Plans include from 500 to 25,000 executions per month, and the counter resets each billing period.
Every request from HubSpot is signature verified, secrets are encrypted with AES-256 at rest, accounts are isolated from one another, and execution records store metadata only, never your customer payloads.

Stop Working Around Your Workflows. Start Extending Them.

Everything you need to build more powerful HubSpot automations, without upgrading to Data Hub Professional.

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